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Strive adds 1,375 bitcoin as SATA nears billion-dollar milestone

1,375 bitcoin is what Strive added in a single week, with CEO Matt Cole reporting that 70% of that period's capital raise ran through SATA, the company's perpetual preferred stock. The instrument is approaching what Cole called a…

By Kwame Asante·Sep 8, 2026·1 min read·crypto·$BTC

Key takeaways

  • Strive added 1,375 bitcoin in a single week, with CEO Matt Cole reporting that 70% of that week's capital raise came through SATA, its perpetual preferred stock.
  • Cole characterized SATA as approaching a "billion-dollar" milestone, though Strive disclosed no current total for SATA's capital.
  • SATA is a perpetual preferred stock with no maturity date, meaning no refinancing clock, put date, or forced liquidity window at a fixed horizon.
  • The remaining 30% of the week's raise came from unspecified other sources that Cole did not identify.
  • Strive disclosed no dollar value for the 1,375 BTC acquired and confirmed only that the milestone is approaching and weekly accumulation is continuing.

1,375 bitcoin is what Strive added in a single week, with CEO Matt Cole reporting that 70% of that period's capital raise ran through SATA, the company's perpetual preferred stock. The instrument is approaching what Cole called a billion-dollar milestone.

Seventy percent in one instrument is a concentrated reading. Perpetual preferred carries no maturity date, separating it from convertible note structures that have dominated corporate bitcoin accumulation strategies. No maturity means no refinancing clock, no put date, no forced liquidity window at a fixed horizon. For a company accumulating $BTC continuously, that structure removes the obligation to service or retire principal at a defined moment.

Cole's 70% figure implies 30% of that week's raise came from other sources. He did not specify what those were.

The "billion-dollar" label carried Cole's own quotation marks, marking it as a management-level characterization of SATA's capital trajectory. Strive disclosed no dollar value for the 1,375 BTC acquired and no current total for SATA's capital. What Cole confirmed: the milestone is approaching, and weekly accumulation is continuing.

The useful separation is protocol versus price. SATA is the mechanism; 1,375 $BTC per week is the output. A 70% weekly capital share from one preferred instrument means that mechanism is finding buyers at a pace that can sustain that acquisition rate.

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Source: theblock.co
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Frequently asked

How much bitcoin did Strive add and over what period?

Strive added 1,375 bitcoin in a single week.

What is SATA?

SATA is Strive's perpetual preferred stock, a capital instrument that carries no maturity date and accounted for 70% of the company's capital raise that week.

Did Strive confirm SATA had reached a billion dollars?

No; Cole described the billion-dollar figure as a milestone that is approaching, and Strive disclosed no current total for SATA's capital.

Why does the perpetual preferred structure matter for Strive's bitcoin strategy?

Because it has no maturity date, it removes any refinancing clock, put date, or forced liquidity window, so the company has no obligation to service or retire principal at a defined moment while it continuously accumulates bitcoin.

Where did the rest of that week's capital raise come from?

Cole's 70% figure implies the other 30% came from other sources, but he did not specify what they were.