HK$13,123 million in net proceeds is what Shein estimates from its global offering. The company projects 80 percent of that capital split evenly: 40 percent, or HK$5,249 million, toward technology capabilities, and a matching 40 percent toward brand awareness and global expansion. No stated use covers the remaining fifth.
Allocation math
The 40 percent figure reconciles cleanly. Forty percent of HK$13,123 million equals HK$5,249.2 million, matching Shein's stated technology tranche within rounding. Brand and global presence carries an identical share, implying a second draw of approximately HK$5,249 million. The two named uses sum to roughly HK$10,498 million combined.
| Use of proceeds | Projected share | HK$ million |
|---|---|---|
| Technology capabilities | 40% | 5,249 (stated) |
| Brand and global presence | 40% | 5,249 (implied) |
| Undesignated residual | 20% | ~2,625 (residual) |
All figures are Shein estimates.
The 80 percent designated rate limits the unassigned residual to approximately HK$2,625 million. A 40-40 split between technology and brand places neither function above the other in capital priority. For a company with stated ambitions to strengthen its global presence, the brand tranche is the direct commercial instrument. The technology allocation matches it at exactly HK$5,249 million on Shein's projections.