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High Roller Technologies (ROLR) Sets 42-State Prediction-Market Launch via Crypto.com

$1.5 trillion in annual prediction-market contract volume by 2030 is Macquarie's projection for the sector, and that figure is the arithmetic backdrop for High Roller Technologies (NYSEAMERICAN: ROLR) as it prepares to launch its ROLR…

By Kwame Asante·Aug 23, 2026·2 min read·crypto

Key takeaways

  • High Roller Technologies (NYSEAMERICAN: ROLR) will launch its ROLR prediction-market platform in the United States through an exclusive 24-month arrangement with Crypto.com.
  • CEO Seth Young said the combined regulatory structure is expected to support access in 42 states, treating prediction markets as federally regulated financial products.
  • Macquarie projects $1.5 trillion in annual prediction-market contract volume by 2030, implying a roughly $50 billion total addressable market at an assumed 3.25% take rate.
  • High Roller's revenue fell from about $30 million in 2024 to about $20 million in 2025 as it wound down its Fruta and High Roller casino operations.
  • App-store submission is the main remaining step before launch, and the company reported $18 million in cash equivalents at the close of the second quarter.

$1.5 trillion in annual prediction-market contract volume by 2030 is Macquarie's projection for the sector, and that figure is the arithmetic backdrop for High Roller Technologies (NYSEAMERICAN: ROLR) as it prepares to launch its ROLR platform in the United States through an exclusive 24-month arrangement with Crypto.com. At the 3.25% take rate Macquarie assumes, that volume implies a $50 billion total addressable market.

Metric Figure Source
Projected 2030 annual volume $1.5T Macquarie (projected)
Assumed contract take rate 3.25% Macquarie
Implied TAM ~$50B Macquarie (projected)

Partnership and regulatory structure

The deal routes customer relationships through High Roller while Crypto.com supplies the licensed infrastructure. Crypto.com holds futures commission merchant, designated contract market and derivatives clearing organization licenses; High Roller has separately secured an introducing broker license from the National Futures Association. CEO Seth Young said the combined structure is expected to support access in 42 states. He described prediction markets as federally regulated financial products, distinct from the state-by-state licensing framework that governs online sports betting and casino gaming.

The exclusivity covers the United States for 24 months from April. It does not restrict High Roller from pursuing international opportunities or additional licenses.

Technology comes via an arrangement with Markets.com (also referred to as Elon Till) and DeepEther Labs, giving High Roller ownership of the customer-facing platform and a perpetual worldwide license covering the back-end technology. The structure is designed to eliminate recurring platform fees once initial commercial obligations are met. App-store submission is the principal remaining step before launch, Young said, adding that timing details would follow shortly.

Capital and revenue

Top-line revenue ran approximately $30 million in 2024 and fell to approximately $20 million in 2025, a YoY decline Young attributed to the deliberate closure of most casino markets as the company wound down its Fruta and High Roller branded operations, which ran under Curacao and Estonian licenses since the company's 2021 founding. At the close of the second quarter, High Roller reported $18 million in cash equivalents and just under $30 million in shareholders' equity.

The January raise totaled $26 million: $25 million through a registered direct offering and $1 million through a private placement.

On customer acquisition, Spike Up Media, High Roller's largest shareholder, is expected to route users closer to underlying cost. Young said the company has historically generated a roughly 3-to-1 lifetime-value-to-acquisition-cost ratio in certain markets, though he added that results in prediction markets will depend on future execution. Supplementary arrangements with Lines.com, Forever Network and Leverage Game Media add SEO page generation, more than 1 billion projected impressions and distribution across sports, finance and crypto audiences. A $25 million free-to-trade challenge run during the World Cup tested the ROLR brand and produced an early user database.

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Frequently asked

Who provides the licenses for the prediction-market platform?

Crypto.com holds futures commission merchant, designated contract market and derivatives clearing organization licenses, while High Roller separately secured an introducing broker license from the National Futures Association.

How long does the exclusivity with Crypto.com last?

The exclusivity covers the United States for 24 months from April and does not restrict High Roller from pursuing international opportunities or additional licenses.

Why did High Roller's revenue decline in 2025?

Young attributed the year-over-year decline to the deliberate closure of most casino markets as the company wound down its Fruta and High Roller branded operations, which ran under Curacao and Estonian licenses.

How much did High Roller raise in January?

The January raise totaled $26 million, consisting of $25 million through a registered direct offering and $1 million through a private placement.

Where does the platform technology come from?

Technology comes via an arrangement with Markets.com (also referred to as Elon Till) and DeepEther Labs, giving High Roller ownership of the customer-facing platform and a perpetual worldwide license for the back-end technology.