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The Tour de France marks the opening activation for a new official partnership between KuCoin and UAE Team Emirates-XRG.
KuCoin, which describes itself as a leading global cryptocurrency exchange, confirmed the arrangement on July 7, 2026, from Providenciales, Turks and Caicos Islands. No financial terms were disclosed.
The deal in brief UAE Team Emirates-XRG is among professional cycling's premier teams. KuCoin takes official partner status on the roster.
The Tour de France, cycling's most-watched annual race with broadcast coverage across multiple continents, is the stated debut event. The announcement provides no deal length, no fee structure, and no campaign detail.
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