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Mattel holds 2026 adjusted EPS guidance at $1.27 to $1.39, sets early-2027 target for Uno Wild global launch

$1.33 per share is the calculated midpoint of Mattel's 2026 adjusted earnings per share guidance band, a $1.27-to-$1.39 range the company reaffirmed without change. The 12-cent spread, roughly 9% of the midpoint, held. Mattel also set…

By Priya Kurup·Aug 5, 2026·1 min read·macro

Key takeaways

  • Mattel reaffirmed its 2026 adjusted EPS guidance range of $1.27 to $1.39, with a calculated midpoint of $1.33.
  • The guidance was reiterated without change, keeping the band's 12-cent width and leaving both the floor and ceiling unmoved.
  • Mattel set early 2027 as the target window for the global launch of Uno Wild.
  • The adjusted EPS figure is a non-GAAP measure, and no component breakdown or reconciliation accompanied the reiteration.
  • No pricing, market-level breakdown, or production detail accompanied the Uno Wild timing announcement.

$1.33 per share is the calculated midpoint of Mattel's 2026 adjusted earnings per share guidance band, a $1.27-to-$1.39 range the company reaffirmed without change. The 12-cent spread, roughly 9% of the midpoint, held. Mattel also set early 2027 as the target window for the global launch of Uno Wild.

The guidance band: held, not revised

2026 adjusted EPS Amount
Floor (projected) $1.27
Midpoint (calculated) $1.33
Ceiling (projected) $1.39

A reiteration is not a raise. Mattel moved neither the floor nor the ceiling, and the band's width stays at 12 cents. Each end of the range stands $0.06 from the $1.33 midpoint. The figure is labeled adjusted EPS, a non-GAAP measure. No component breakdown or reconciliation accompanied the reiteration.

Uno Wild: early-2027 global target

Early 2027 is the window Mattel set for taking Uno Wild to a global market. A target is not a committed date. No pricing, market-level breakdown, or production detail accompanied the timing announcement.

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Frequently asked

Did Mattel raise its 2026 earnings guidance?

No, Mattel reiterated its 2026 adjusted EPS guidance of $1.27 to $1.39 without change, moving neither the floor nor the ceiling.

What is the midpoint of Mattel's 2026 adjusted EPS guidance?

The calculated midpoint is $1.33 per share, with each end of the range standing $0.06 from that midpoint.

When does Mattel plan to launch Uno Wild globally?

Mattel set early 2027 as the target window for the global launch of Uno Wild, though a target is not a committed date.

Is the EPS figure a GAAP measure?

No, the figure is labeled adjusted EPS, which is a non-GAAP measure, and no reconciliation accompanied the reiteration.