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Cracker Barrel Names David Deno CEO as Julie Masino Exits August 10

660 company-owned Cracker Barrel Old Country Store locations across 43 states pass to a new operator on August 10, 2026. David Deno takes the chief executive and board seats that date; Julie Masino vacates both simultaneously and stays in…

By Dev Okafor·Jul 27, 2026·2 min read·regulatory·CBRL

660 company-owned Cracker Barrel Old Country Store locations across 43 states pass to a new operator on August 10, 2026. David Deno takes the chief executive and board seats that date; Julie Masino vacates both simultaneously and stays in an advisory capacity through October 9, 2026. Cracker Barrel (Nasdaq: CBRL) disclosed the succession in an 8-K filed July 27, 2026, following what independent Chairman Carl Berquist described as a comprehensive search process.

Deno's operating resume

Deno brings more than four decades of restaurant and retail experience to Lebanon, Tenn. The most recent stop: CEO of Bloomin' Brands (Nasdaq: BLMN) from 2019 to 2024, a five-year run that followed seven years as Bloomin' Brands' Executive Vice President and CFO, from 2012 to 2019. That CFO tenure covered the company's initial public offering.

Before Bloomin' Brands, Deno logged 15 years in senior operations and finance positions at Yum! Brands (NYSE: YUM) and Pizza Hut, holding the CFO and COO titles at Yum! Brands and the CFO title at Pizza Hut before Yum! acquired the chain. He also served as President of Asia and CFO of the International Division at Best Buy and began his career at Burger King Corporation. He currently holds board seats at Krispy Kreme, Inc. and Panera Brands.

The transition structure

Masino's advisory period runs August 10 to October 9, 2026. The 8-K discloses no compensation terms for Deno and no severance arrangement for Masino. Berquist, in prepared remarks attached to the filing, credited Masino with "leadership and commitment" without tying those words to any operational or financial metrics from her tenure.

What Deno inherits

Cracker Barrel has run a fully company-owned model since the first location opened in Lebanon, Tenn. in 1969. All 660 stores sit on the company's own books across 43 states. No franchise buffer absorbs unit-level underperformance; it flows directly to the P&L. The board's stated rationale for the hire is Deno's track record across Bloomin' Brands, Yum! Brands, and Pizza Hut. He sits in the chair August 10.

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Key takeaways

Frequently asked

When does David Deno become CEO of Cracker Barrel?

Deno takes the chief executive and board seats on August 10, 2026, the same date Julie Masino vacates both roles.

What happens to Julie Masino after she steps down?

Masino stays on in an advisory capacity from August 10 through October 9, 2026, though the 8-K discloses no severance arrangement for her.

What is David Deno's background?

Deno brings more than four decades of restaurant and retail experience, most recently as CEO of Bloomin' Brands from 2019 to 2024, with prior senior roles at Yum! Brands, Pizza Hut, Best Buy, and Burger King.

How many locations does Cracker Barrel operate and under what model?

Cracker Barrel runs 660 company-owned locations across 43 states under a fully company-owned model it has used since its first store opened in Lebanon, Tenn. in 1969.

When and how was the succession disclosed?

Cracker Barrel disclosed the succession in an 8-K filed July 27, 2026, following a comprehensive search process described by independent Chairman Carl Berquist.