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Apple's second-gen AirTag four-pack hits $79 at Amazon and Target

$79 is what Amazon and Target are charging for Apple's second-generation AirTag four-pack, a $20 reduction from the $99 list price and the lowest the bundle has sold for. Buying four units individually at the current $24 apiece costs $96…

By Warren Ashby·Sep 7, 2026·2 min read·regulatory·AAPL · AMZN

Key takeaways

  • Apple's second-generation AirTag four-pack is $79 at Amazon and Target, a $20 cut from its $99 list price and the lowest price the bundle has sold for.
  • The $79 four-pack saves $17 versus buying four units individually at the current $24 each ($96 total).
  • The second-gen AirTag adds an upgraded ultra-wideband chip for more precise tracking, a louder speaker, and expanded Bluetooth range, while keeping the same external casing.
  • The second-gen model reached this discount faster than the first-generation AirTag did at comparable markdowns.
  • The Verge's Victoria Song found the second-gen model meaningfully easier to track across different floors than its predecessor.

$79 is what Amazon and Target are charging for Apple's second-generation AirTag four-pack, a $20 reduction from the $99 list price and the lowest the bundle has sold for. Buying four units individually at the current $24 apiece costs $96; the four-pack saves $17 over that piecemeal figure.

Configuration Price Per unit
Four-pack, sale (Amazon / Target) $79 $19.75
Four units, individual (current) $96 $24.00
Four-pack, list price $99 $24.75

The second-generation model reached this discount faster than the first-generation AirTag did at comparable markdowns, a mild surprise given the newer hardware inside. Apple's second-gen AirTag carries an upgraded ultra-wideband chip for more precise location tracking, a louder speaker, and an expanded Bluetooth range. The external casing is unchanged; every improvement is internal.

The Verge's Victoria Song found the second-gen model meaningfully easier to track across different floors than its predecessor, a practical measure of what the improved ultra-wideband implementation delivers in real-world use.

Other deals running concurrently

Elgato's largest Stream Deck, the 32-key model, is at $199.99 at Amazon and Best Buy, $50 off its $249.99 list price and matching the lowest it has traded since Prime Day in late June. Each key is programmable through Elgato's desktop software on Windows and macOS. Users control both the command the press executes and the image shown on the key face; simple assignments like muting a microphone or cutting a webcam feed sit alongside multi-button macros that fire from a single press.

Fastsnail's four-slot Joy-Con charging dock is $6.99 at Amazon with the code NMSV9HX3, down from $13.99. The dock covers controllers from both the Nintendo Switch and the Switch 2 and includes a USB-C to USB-A cable. The code was surfaced by the Slickdeals community.

Backbone's One controller in the PlayStation Edition is listed used at $27 on eBay from seller VIPOUTLET, against a retail price of roughly $100. VIPOUTLET rates the unit "fair/good" with possible cosmetic blemishes and backs it with a 60-day warranty; a one-year Allstate warranty through eBay costs an additional $4. The controller runs on iOS and pairs with Sony's Remote Play app.

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Source: theverge.com
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Frequently asked

How much does the second-gen AirTag four-pack cost right now?

It is $79 at Amazon and Target, down $20 from the $99 list price.

Is the four-pack cheaper than buying AirTags individually?

Yes; the $79 four-pack saves $17 over buying four units individually at the current $24 each, which totals $96.

What is new in the second-generation AirTag?

It has an upgraded ultra-wideband chip for more precise location tracking, a louder speaker, and expanded Bluetooth range, though the external casing is unchanged.

What other deals are running alongside the AirTag sale?

Elgato's 32-key Stream Deck is $199.99 ($50 off), Fastsnail's four-slot Joy-Con charging dock is $6.99 with code NMSV9HX3, and a used Backbone One PlayStation Edition controller is listed at $27 on eBay.