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Bitwise CIO Targets $100K Bitcoin in 2026, $1.3M by 2035

10/6/2026

Bitwise Chief Investment Officer Matt Hougan stated that Bitcoin could reclaim $100,000 in 2026, describing the firm's long-term target of $1.3 million by 2035 as "relatively easy." Hougan, who noted Bitcoin was trading near $79,900 at the time of his comments, argued that the asset would need to gain roughly 25% to hit his short-term goal and rise about 16-fold to reach its 2035 projection.

In a CoinDesk Markets Outlook interview, Hougan criticized traditional portfolios for being effectively 100% bets on fiat currency.

He suggested that investors should replace part of their bond allocation with Bitcoin, potentially shifting a standard 60/40 portfolio to a 60/35/5 split.

Hougan claimed that zero exposure to Bitcoin is a "misallocation" that leaves investors vulnerable in the future.

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