NewsMeter
$10.2 billion: Procter & Gamble (NYSE: PG) spent that on advertising last year, against $87 billion in total revenue, a ratio of 11.7 cents per sales dollar.
The budget is one structural pillar behind a dividend record that reached 70 consecutive annual increases in April, now carrying a forward-looking yield of 3% for new buyers.
The advertising ratio Advertising effectiveness is, at the margin, a function of spending volume.
The comparison with a direct competitor makes the scale gap concrete: | Company | Ad spend (reported) | Revenue (reported) | Ad/rev | |---|---|---|---| | Procter & Gamble | $10.2 billion | $87 billion | 11.7% | | Clorox | $750 million | n/a | n/a | | P&G multiple | 13.6x | n/a | n/a | Digital media has fragmented where and how consumers encounter products, raising the floor for meaningful reach.
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