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$250 is the asking price for the top item in MicroStrategy's 53-product online store: custom Nike Air Jordans carrying the company's own branding. Checkout accepts cards and Apple Pay.
The shoe is a mid-top built on the original Air Jordan 1 silhouette, with leather overlays and custom MicroStrategy markings. The company sells it as a custom build, not an official Nike collaboration.
The catalog runs from $10 Bitcoin shoelaces to the $250 Jordans, 53 SKUs in all.
The protocol-payments gap MicroStrategy's entire business, in Michael Saylor's framing, is Bitcoin ($BTC), and the company treats its merch as an extension of that pitch. The payment rails at checkout do not reflect it.
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