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Roughly 10 percent of revenue, directed toward innovation on an ongoing basis, is the figure GN has centered its hearing technology business model around.
Research, leadership, partnerships, and consumer experience are the four named channels that receive that allocation. GN positions the framework as a model other companies in the sector can adopt.
A percentage-of-revenue structure scales with the business automatically: if GN grows, the innovation budget grows with it.
That design prevents the kind of flat-dollar budget that gets cut in a down quarter and quietly erodes a company's technical position over time.
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