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Gaia targets 20% improvement in churn and ARPU by fourth quarter in push toward positive free cash flow

8/11/2026

A 20% improvement in churn and a 20% improvement in average revenue per user (ARPU) are Gaia's twin targets for the fourth quarter.

Both metrics are set at the same threshold, and the company has tied them to a transition toward positive free cash flow. These are projected targets, not reported results.

Two metrics, one threshold Gaia has aligned its churn and ARPU goals at 20% improvement each, both due by Q4.

| Metric | Q4 target (projected) | |---|---| | Churn improvement | 20% | | ARPU improvement | 20% | Churn is the rate at which subscribers leave. ARPU is revenue divided by the subscriber count.