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87 restaurants in 11 Eastern states is all that remains of Friendly's, the Springfield, Massachusetts family-dining chain that peaked at roughly 850 locations in the mid-1990s.
The contraction represents 90% of the store base.
Amici Partners Group, LLC acquired the chain out of its second bankruptcy in 2021, inheriting what it described as a 130-store restaurant chain; the current count has since slipped to 87.
Kahn, a marketing professor at the University of Pennsylvania's Wharton School, told Fox News Digital there is "a lot of life left" in the brand.
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