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The 39% national TV household ceiling that Congress set in 2004 was eliminated Thursday by the FCC in a 2-1 party-line vote.
Chairman Brendan Carr, who has long argued the rule was outdated and limited broadcasters from competing with tech firms and streaming platforms, voted to lift it.
Commissioner Anna Gomez, the lone Democrat on the commission, dissented. What the vote changes No hard numerical cap now governs how many U.S. TV households a single broadcaster can reach.
Deals will instead be reviewed case-by-case against a public interest standard.
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