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That is Celsius Holdings' (NASDAQ: CELH) current market cap after a 39.3% year-to-date drop and a 44.6% decline over the trailing year, leaving a company that commands roughly 20% of U.S.
ready-to-drink energy volume at a price any of the global beverage majors could absorb. The distribution map and antitrust math do most of the filtering.
The asset on the table CEO John Fieldly told investors the company has "2 billion-dollar brands and a third brand with a clear role in the portfolio." Alani Nu generated $364.40 million in Q2 revenue.
The flagship Celsius brand declined 11.7% year over year in the same period. The open question for any buyer is core-brand recovery.
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