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European sales at BMW are showing no direct impact from Chinese manufacturer competition, the company's chief executive has stated.
The assessment draws a line between Chinese automakers expanding in Europe and BMW's European volume declining, saying the two have not connected at the direct level.
What "direct impact" means The CEO's phrasing is deliberate. A direct impact would show up in BMW's European sales numbers.
The statement does not address indirect channels: pricing pressure or customer consideration shifts that could exist alongside zero direct sales damage. Those effects remain outside the scope of what the CEO claimed.
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